Welchman Keen Welcomes Víctor Martínez as Managing Director, Latin America and the Caribbean (LAC)
- Welchman Keen
- Feb 3
- 1 min read

We are pleased to announce the appointment of Víctor Martínez as the new Managing Director for Latin America and the Caribbean at Welchman Keen.
Víctor brings over two decades of invaluable experience in the information and communications sector to our organisation. His extensive background includes significant contributions to international telecommunications policy and regulation:
Led CITEL Working Groups in establishing regional positions for treaty-level negotiations, including the Radiocommunications Regulations (WRC-23) and International Telecommunications Regulations (WICT-12) of the International Telecommunications Union.
Spearheaded information sharing and best practices initiatives within the Asia-Pacific region as leader of the Working Group of Telecommunications and Information of APEC (2022 – 2024).
Collaborated in negotiations of Free Trade Agreements such as USMCA, Pacific Alliance, and CPTPP, establishing frameworks for digital trade, intellectual property, and telecommunications.
Oversaw international engagement and global participation for the Mexican Regulatory and Competition Authority in the Telecoms and Broadcasting sectors.
Víctor's expertise encompasses:
Strategic planning and implementation at regional and global levels
Leadership of multicultural teams in dynamic environments
Identifying strategic partnership opportunities
Managing complex, multi-faceted international projects
Cross-cultural negotiation and crisis management
In his role at Welchman Keen, Víctor will leverage this wealth of experience to spearhead initiatives fostering meaningful connectivity, promote digital transformation, and navigate complex regulatory landscapes in the LAC Region. His strategic vision and commitment to aligning international efforts with regional interests will be instrumental in advancing our commitment to serve communities through better policy, sustainable development and less risk.
For more on our work in Market Access and Regulatory Affairs, click here.